{"id":8055,"date":"2026-09-17T08:51:47","date_gmt":"2026-09-17T08:51:47","guid":{"rendered":"https:\/\/ajanweb.com\/tr\/?page_id=8055"},"modified":"2026-09-23T14:36:58","modified_gmt":"2026-09-23T14:36:58","slug":"case-study-2","status":"publish","type":"page","link":"https:\/\/ajanweb.com\/tr\/case-study-2\/","title":{"rendered":"Case Study-2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8055\" class=\"elementor elementor-8055\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1450f elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3a1450f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-435d09f\" data-id=\"435d09f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cfc777 elementor-widget elementor-widget-html\" data-id=\"8cfc777\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- AJANWEB VAKA \u00c7ALI\u015eMASI 01 \u2014 WordPress \u00d6zel HTML blo\u011funa yap\u0131\u015ft\u0131r\u0131labilir -->\n<style>\n.aw-case-1{font-size:21px;--orange:#e8752e;--ink:#1a1a1a;--muted:#777;--cream:#fbefe0;--line:#ded8d1;--soft:#f8f6f3;font-family:'Cormorant',sans-serif;font-size:21px;color:var(--ink);background:#fff;line-height:1.6}.aw-case-1 *{box-sizing:border-box}.aw-case-1 .aw1-wrap{width:min(1180px,calc(100% - 48px));margin:auto}.aw-case-1 h1,.aw-case-1 h2,.aw-case-1 h3{font-family:'Cormorant',sans-serif;font-weight:500;letter-spacing:-.045em;line-height:1.05}.aw-case-1 p{margin:0 0 18px}.aw1-kicker{font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--orange);font-weight:700;margin-bottom:20px}.aw1-kicker:before{content:'';display:inline-block;width:30px;height:1px;background:var(--orange);vertical-align:middle;margin-right:12px}.aw1-hero{background:var(--cream);padding:clamp(70px,10vw,140px) 0 80px}.aw1-hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:70px;align-items:end}.aw1-hero h1{font-size:clamp(44px,7vw,92px);margin:0 0 30px}.aw1-hero h1 em{font-style:normal;color:var(--orange)}.aw1-lead{font-size:20px;line-height:1.55;max-width:760px;color:#3a3a3a}.aw1-note{border-left:1px solid var(--orange);padding:8px 0 8px 24px;font-size:14px;color:#4d4a46}.aw1-note strong{display:block;color:var(--ink);font-size:11px;text-transform:uppercase;letter-spacing:.15em;margin-bottom:10px}.aw1-stats{background:var(--ink);color:#fff;padding:50px 0}.aw1-stats-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#484848}.aw1-stat{background:var(--ink);padding:25px}.aw1-stat strong{display:block;color:var(--orange);font:500 clamp(34px,5vw,64px)\/1 'Cormorant',sans-serif;margin-bottom:12px}.aw1-stat span{font-size:11px;line-height:1.4;letter-spacing:.13em;text-transform:uppercase;color:#ddd}.aw1-section{padding:92px 0}.aw1-section.cream{background:var(--cream)}.aw1-grid-2{display:grid;grid-template-columns:.72fr 1.28fr;gap:70px}.aw1-section h2{font-size:clamp(38px,5vw,70px);margin:0 0 30px}.aw1-copy{font-size:21px;line-height:1.75;color:#3a3a3a}.aw1-copy p{margin-bottom:20px}.aw1-table{width:100%;border-collapse:collapse;margin:30px 0 20px;font-size:14px}.aw1-table th{background:var(--ink);color:#fff;text-align:left;padding:13px}.aw1-table td{padding:13px;border-bottom:1px solid var(--line)}.aw1-table tr:nth-child(even) td{background:var(--soft)}.aw1-table .hi{color:var(--orange);font-weight:700}.aw1-table .center{text-align:center}.aw1-callout{border-left:5px solid var(--orange);background:var(--cream);padding:20px 24px;margin:28px 0;font-size:17px}.aw1-list{list-style:none;padding:0;margin:20px 0}.aw1-list li{position:relative;padding:10px 0 10px 22px;border-bottom:1px solid var(--line);font-size:15px}.aw1-list li:before{content:'\u2014';position:absolute;left:0;color:var(--orange);font-weight:bold}.aw1-timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:42px}.aw1-year{background:#fff;border-top:3px solid var(--orange);padding:22px}.aw1-year .year{font:500 36px\/1 'Cormorant',sans-serif;color:var(--orange);margin-bottom:14px}.aw1-year h3{font-size:23px;margin:0 0 10px}.aw1-year p{font-size:14px;color:#555;margin:0}.aw1-principles{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:35px}.aw1-principle{padding:24px;background:var(--soft);border-top:1px solid var(--orange)}.aw1-principle strong{display:block;font:500 24px\/1.1 'Cormorant',sans-serif;margin-bottom:12px}.aw1-principle p{font-size:14px;color:#555;margin:0}.aw1-cta{background:var(--orange);color:#fff;padding:80px 0}.aw1-cta-grid{display:flex;justify-content:space-between;gap:40px;align-items:end}.aw1-cta h2{font-size:clamp(42px,6vw,82px);max-width:800px;margin:0}.aw1-cta a{color:#fff;text-decoration:none;border-bottom:1px solid #fff;padding-bottom:10px;font-size:12px;font-weight:bold;letter-spacing:.15em;text-transform:uppercase;white-space:nowrap}.aw1-footer{padding:36px 0;font-size:12px;color:var(--muted);background:#fff}.aw1-footer strong{color:var(--ink)}@media(max-width:800px){.aw-case-1 .aw1-wrap{width:calc(100% - 36px)}.aw1-hero-grid,.aw1-grid-2{grid-template-columns:1fr;gap:35px}.aw1-stats-grid,.aw1-timeline,.aw1-principles{grid-template-columns:1fr}.aw1-section{padding:65px 0}.aw1-table{font-size:12px;display:block;overflow-x:auto;white-space:nowrap}.aw1-cta-grid{display:block}.aw1-cta a{display:inline-block;margin-top:30px}.aw1-hero h1{font-size:54px}}\n\n.aw1-visual{margin:34px 0 8px;background:#fff;border:1px solid var(--line);padding:28px}.aw1-visual h3{font-size:25px;margin:0 0 8px}.aw1-visual .caption{font-size:12px;color:var(--muted);margin:0 0 24px}.aw1-bars{display:grid;gap:18px}.aw1-bar-row{display:grid;grid-template-columns:180px 1fr 120px;gap:16px;align-items:center;font-size:13px}.aw1-bar-label strong{display:block;font-size:13px}.aw1-bar-label small{display:block;color:var(--muted);font-size:11px;margin-top:3px}.aw1-bar-track{height:24px;background:#f0ece7;position:relative}.aw1-bar-fill{height:100%;background:var(--orange);position:relative}.aw1-bar-fill:after{content:'';position:absolute;right:0;top:0;bottom:0;width:3px;background:var(--ink)}.aw1-bar-value{text-align:right;font-weight:700;color:var(--orange)}.aw1-flow{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:28px}.aw1-flow-item{position:relative;background:var(--soft);padding:20px 18px;border-top:3px solid var(--orange)}.aw1-flow-item:not(:last-child):after{content:'\u2192';position:absolute;right:-19px;top:38%;z-index:2;font-size:25px;color:var(--orange)}.aw1-flow-item .num{font:500 29px\/1 'Cormorant',sans-serif;color:var(--orange);margin-bottom:7px}.aw1-flow-item strong{display:block;font-size:13px;margin-bottom:6px}.aw1-flow-item span{font-size:12px;color:#555}.aw1-growth-map{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:28px}.aw1-growth-map article{padding:20px;background:var(--soft);min-height:160px}.aw1-growth-map .n{font:500 34px\/1 'Cormorant',sans-serif;color:var(--orange);margin-bottom:12px}.aw1-growth-map strong{display:block;font-size:14px;margin-bottom:7px}.aw1-growth-map p{font-size:12px;color:#555;margin:0}.aw1-share{display:flex;align-items:center;gap:18px;margin-top:25px}.aw1-share .share-track{height:18px;display:flex;flex:1;background:#eee}.aw1-share .paid{background:var(--orange);width:54%}.aw1-share .owned{background:var(--ink);width:46%}.aw1-share legend{font-size:11px;color:#555;white-space:nowrap}.aw1-share legend i{display:inline-block;width:9px;height:9px;background:var(--orange);margin-right:5px}.aw1-share legend i.dark{background:var(--ink);margin-left:10px}\n@media(max-width:800px){.aw1-bar-row{grid-template-columns:1fr;gap:6px}.aw1-bar-value{text-align:left}.aw1-flow,.aw1-growth-map{grid-template-columns:1fr}.aw1-flow-item:not(:last-child):after{content:'\u2193';right:50%;top:auto;bottom:-27px}.aw1-share{display:block}.aw1-share legend{margin-top:10px}}\n\n\/* AjanWeb typography scale: readable body copy *\/\n.aw-case-1 .aw1-lead{font-size:24px;line-height:1.5}.aw-case-1 .aw1-note{font-size:18px;line-height:1.55}.aw-case-1 .aw1-copy,.aw-case-1 .aw1-copy p{font-size:21px;line-height:1.65}.aw-case-1 .aw1-list li{font-size:20px;line-height:1.55}.aw-case-1 .aw1-callout{font-size:21px;line-height:1.5}.aw-case-1 .aw1-table{font-size:18px}.aw-case-1 .aw1-table th{font-size:17px}.aw-case-1 .aw1-table td{font-size:18px}.aw-case-1 .aw1-year p,.aw-case-1 .aw1-principle p{font-size:18px;line-height:1.5}.aw-case-1 .aw1-principle strong{font-size:27px}.aw-case-1 .aw1-visual .caption{font-size:17px;line-height:1.45}.aw-case-1 .aw1-bar-row,.aw-case-1 .aw1-growth-map p{font-size:17px}.aw-case-1 .aw1-bar-label small,.aw-case-1 .aw1-share legend{font-size:16px}.aw-case-1 .aw1-footer{font-size:17px;line-height:1.55}.aw-case-1 .aw1-footer p{font-size:17px}.aw-case-1 .aw1-kicker,.aw-case-1 .aw1-stat span{font-size:14px}.aw-case-1 .aw1-cta a{font-size:15px}\n@media(max-width:800px){.aw-case-1 .aw1-copy,.aw-case-1 .aw1-copy p{font-size:20px}.aw-case-1 .aw1-table,.aw-case-1 .aw1-table td{font-size:17px}.aw-case-1 .aw1-lead{font-size:22px}}\n\n<\/style>\n<section class=\"aw-case-1\" lang=\"tr\">\n  <header class=\"aw1-hero\"><div class=\"aw1-wrap aw1-hero-grid\"><div><div class=\"aw1-kicker\">Vaka \u00e7al\u0131\u015fmas\u0131<\/div><h1>Tek bir kampanyayla de\u011fil,<br><em>d\u00f6rt y\u0131ll\u0131k bir<br>b\u00fcy\u00fcme sistemiyle.<\/em><\/h1><p class=\"aw1-lead\">Premium konumland\u0131r\u0131lm\u0131\u015f, do\u011frudan t\u00fcketiciye sat\u0131\u015f yapan bir markay\u0131 nas\u0131l \u00f6l\u00e7eklendirdik \u2014 \u00f6nce yeni bir site, sonra d\u00f6n\u00fc\u015f\u00fcm optimizasyonu, ard\u0131ndan sahip olunan kanallar.<\/p><\/div><div class=\"aw1-note\"><strong>Anonim vaka \/ AjanWeb<\/strong>Gizlilik nedeniyle marka ismi payla\u015f\u0131lmamaktad\u0131r; talep halinde referans sa\u011flanabilir.<\/div><\/div><\/header>\n  <div class=\"aw1-stats\"><div class=\"aw1-wrap aw1-stats-grid\"><div class=\"aw1-stat\"><strong>~2\u00d7<\/strong><span>Online sipari\u015f adedi<br>2023 \u2192 2025<\/span><\/div><div class=\"aw1-stat\"><strong>+%69<\/strong><span>Yeni siteyle ilk y\u0131l art\u0131\u015f\u0131<br>2023 \u2192 2024<\/span><\/div><div class=\"aw1-stat\"><strong>+%25<\/strong><span>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u00b7 CRO<br>2024 \u2192 2025<\/span><\/div><\/div><\/div>\n  <section class=\"aw1-section\"><div class=\"aw1-wrap aw1-grid-2\"><h2>Do\u011fru hammaddesi olan bir marka<\/h2><div class=\"aw1-copy\"><p><strong>Sekt\u00f6r:<\/strong> Premium, el i\u015f\u00e7ili\u011fine dayal\u0131 ya\u015fam tarz\u0131 \u00fcr\u00fcnleri.<\/p><p><strong>\u00dcr\u00fcn:<\/strong> \u00d6zenle se\u00e7ilmi\u015f, do\u011fal malzemelerden el yap\u0131m\u0131 par\u00e7alar.<\/p><p><strong>Konumlanma:<\/strong> Premium segment \u2014 ortalama sipari\u015f de\u011feri yakla\u015f\u0131k 270 USD.<\/p><p><strong>G\u00fc\u00e7l\u00fc yanlar\u0131:<\/strong> Net bir misyon, ger\u00e7ekten ayr\u0131\u015fan bir \u00fcr\u00fcn ve iyi seviyede trafik.<\/p><p>Eksik olan \u00fcr\u00fcn ya da hik\u00e2ye de\u011fildi \u2014 bunlar\u0131 s\u00fcrd\u00fcr\u00fclebilir, tek kanala ba\u011fl\u0131 olmayan bir gelire d\u00f6n\u00fc\u015ft\u00fcrecek sistemdi.<\/p><\/div><\/div><\/section>\n  <section class=\"aw1-section cream\"><div class=\"aw1-wrap\"><div class=\"aw1-kicker\">Ba\u015flang\u0131\u00e7taki tablo<\/div><h2>As\u0131l risk: tek kanala ba\u011f\u0131ml\u0131l\u0131k<\/h2><div class=\"aw1-copy\"><p>Sat\u0131\u015flar\u0131n b\u00fcy\u00fck k\u0131sm\u0131 \u00fccretli reklamdan geliyordu; reklam maliyetleri artt\u0131\u011f\u0131nda b\u00fcy\u00fcme do\u011frudan bask\u0131 alt\u0131na giriyordu.<\/p><p>Bizim i\u015fimiz tek bir kampanya yapmak de\u011fil, her y\u0131l markan\u0131n o anki en kritik kald\u0131rac\u0131n\u0131 do\u011fru te\u015fhis edip onu \u00e7\u00f6zmekti.<\/p><\/div><div class=\"aw1-callout\"><strong>Yakla\u015f\u0131m\u0131m\u0131z:<\/strong> Do\u011fru s\u0131rayla do\u011fru kald\u0131ra\u00e7.<\/div><div class=\"aw1-timeline\"><article class=\"aw1-year\"><div class=\"year\">2024<\/div><h3>Yeni web sitesi<\/h3><p>Altyap\u0131 b\u00fcy\u00fcmeyi ta\u015f\u0131yam\u0131yordu.<\/p><\/article><article class=\"aw1-year\"><div class=\"year\">2025<\/div><h3>D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu<\/h3><p>Trafik vard\u0131 ama yeterince sat\u0131\u015fa d\u00f6nm\u00fcyordu.<\/p><\/article><article class=\"aw1-year\"><div class=\"year\">2026<\/div><h3>E-posta otomasyonu<\/h3><p>\u0130lk ziyarette almayanlar geri kazan\u0131lam\u0131yordu.<\/p><\/article><\/div><p class=\"aw1-copy\" style=\"margin-top:24px\">Reklam y\u00f6netimi ve strateji ise bu \u00fc\u00e7 a\u015faman\u0131n tamam\u0131nda kesintisiz devam etti.<\/p><div class=\"aw1-visual\"><h3>B\u00fcy\u00fcme sisteminin s\u0131ral\u0131 kald\u0131ra\u00e7lar\u0131<\/h3><p class=\"caption\">Her y\u0131l tek bir y\u00fcksek etkili probleme odaklan\u0131ld\u0131; reklam y\u00f6netimi t\u00fcm a\u015famalarda devam etti.<\/p><div class=\"aw1-growth-map\"><article><div class=\"n\">01<\/div><strong>Altyap\u0131<\/strong><p>2024 \u00b7 Yeni web sitesi<br>3 kata \u00e7\u0131kan trafi\u011fi ta\u015f\u0131yan modern e-ticaret altyap\u0131s\u0131.<\/p><\/article><article><div class=\"n\">02<\/div><strong>D\u00f6n\u00fc\u015f\u00fcm<\/strong><p>2025 \u00b7 CRO<br>50'den fazla hedefli iyile\u015ftirmeyle ayn\u0131 trafikten daha fazla sat\u0131\u015f.<\/p><\/article><article><div class=\"n\">03<\/div><strong>Elde tutma<\/strong><p>2026 \u00b7 E-posta otomasyonu<br>\u0130lk ziyarette almayan yakla\u015f\u0131k %98'i sahip olunan kanalla geri kazanma.<\/p><\/article><\/div><\/div><\/div><\/section>\n  <section class=\"aw1-section\"><div class=\"aw1-wrap\"><div class=\"aw1-kicker\">B\u00f6l\u00fcm 1 \u00b7 2024<\/div><h2>Yeni site, \u00f6l\u00e7e\u011fi a\u00e7t\u0131<\/h2><div class=\"aw1-copy\"><p>2023 sonunda markaya h\u0131zl\u0131, modern ve b\u00fcy\u00fcmeye haz\u0131r yeni bir e-ticaret sitesi kurduk. Ama\u00e7 \u201cg\u00fczel g\u00f6r\u00fcnmek\u201d de\u011fil, artan trafi\u011fi kay\u0131ps\u0131z kar\u015f\u0131layabilecek bir altyap\u0131 kurmakt\u0131.<\/p><\/div><table class=\"aw1-table\"><thead><tr><th>Metrik (GA4, 1 Oca \u2013 31 Eki)<\/th><th>2023<\/th><th>2024<\/th><th>De\u011fi\u015fim<\/th><\/tr><\/thead><tbody><tr><td>Trafik (oturum)<\/td><td>~8.994<\/td><td>~26.911<\/td><td class=\"hi\">~3 kat<\/td><\/tr><tr><td>Online sat\u0131\u015f adedi<\/td><td>187<\/td><td>316<\/td><td class=\"hi\">+%69<\/td><\/tr><\/tbody><\/table>\n<div class=\"aw1-visual\"><h3>2023 \u2192 2024: yeni altyap\u0131n\u0131n etkisi<\/h3><p class=\"caption\">GA4, 1 Ocak \u2013 31 Ekim \u00b7 Trafik 3 kata \u00e7\u0131karken sat\u0131\u015f altyap\u0131s\u0131 y\u00fck\u00fc ta\u015f\u0131d\u0131.<\/p><div class=\"aw1-bars\"><div class=\"aw1-bar-row\"><div class=\"aw1-bar-label\"><strong>Trafik \/ oturum<\/strong><small>8.994 \u2192 26.911<\/small><\/div><div class=\"aw1-bar-track\"><div class=\"aw1-bar-fill\" style=\"width:100%\"><\/div><\/div><div class=\"aw1-bar-value\">\u2248 3 kat<\/div><\/div><div class=\"aw1-bar-row\"><div class=\"aw1-bar-label\"><strong>Online sat\u0131\u015f adedi<\/strong><small>187 \u2192 316<\/small><\/div><div class=\"aw1-bar-track\"><div class=\"aw1-bar-fill\" style=\"width:69%\"><\/div><\/div><div class=\"aw1-bar-value\">+%69<\/div><\/div><\/div><\/div>\n<div class=\"aw1-callout\">Yeni site, 3 kat\u0131na \u00e7\u0131kan trafi\u011fi sorunsuz kar\u015f\u0131lad\u0131 ve sat\u0131\u015f adedini bir y\u0131lda yakla\u015f\u0131k %69 b\u00fcy\u00fctt\u00fc. \u00c7o\u011fu sitede trafik bu h\u0131zla artarken d\u00f6n\u00fc\u015f\u00fcm \u00e7\u00f6ker; burada altyap\u0131 y\u00fck\u00fc ta\u015f\u0131d\u0131 ve hacim g\u00fc\u00e7l\u00fc bi\u00e7imde b\u00fcy\u00fcd\u00fc.<\/div><\/div><\/section>\n  <section class=\"aw1-section cream\"><div class=\"aw1-wrap\"><div class=\"aw1-kicker\">B\u00f6l\u00fcm 2 \u00b7 2025<\/div><h2>CRO: ayn\u0131 trafikten daha fazla sat\u0131\u015f<\/h2><div class=\"aw1-copy\"><p>2024'te hacim b\u00fcy\u00fcm\u00fc\u015ft\u00fc ama trafik artarken d\u00f6n\u00fc\u015f\u00fcm bask\u0131 alt\u0131ndayd\u0131: her 100 ziyaret\u00e7iden yaln\u0131zca yakla\u015f\u0131k 1'i al\u0131\u015fveri\u015f yap\u0131yordu. Is\u0131 haritalar\u0131 ve oturum kay\u0131tlar\u0131yla ziyaret\u00e7ilerin nerede tak\u0131ld\u0131\u011f\u0131n\u0131 tespit edip, 50'den fazla hedefli iyile\u015ftirme yapt\u0131k:<\/p><\/div><ul class=\"aw1-list\"><li>\u00d6deme (checkout) yeniden tasar\u0131m\u0131 \u2014 ad\u0131mlar\u0131 azaltt\u0131k, yandan a\u00e7\u0131lan sepet ve tek a\u015famal\u0131 \u00f6deme ekran\u0131 ekledik.<\/li><li>\u00dcr\u00fcn sayfas\u0131 hik\u00e2yele\u015ftirme \u2014 \u00fcretim s\u00fcreci ve malzeme hik\u00e2yesi; premium fiyat\u0131 hakl\u0131 \u00e7\u0131karan ba\u011flam.<\/li><li>Mobil deneyim \u2014 sadele\u015ftirilmi\u015f gezinme, daha h\u0131zl\u0131 y\u00fckleme, tek ba\u015fparmakla kullan\u0131m.<\/li><li>G\u00fcven ve de\u011fer sinyalleri \u2014 s\u00fcrd\u00fcr\u00fclebilirlik, \u00fcretim hik\u00e2yeleri, \u201cyat\u0131r\u0131m par\u00e7as\u0131\u201d \u00e7er\u00e7evesi.<\/li><\/ul><table class=\"aw1-table\"><thead><tr><th>Metrik (GA4, 1 Oca \u2013 31 Eki)<\/th><th>2024<\/th><th>2025<\/th><th>De\u011fi\u015fim<\/th><\/tr><\/thead><tbody><tr><td>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/td><td>%1,17<\/td><td>%1,47<\/td><td class=\"hi\">+%25<\/td><\/tr><tr><td>Online sat\u0131\u015f adedi<\/td><td>316<\/td><td>367<\/td><td class=\"hi\">+%16<\/td><\/tr><\/tbody><\/table>\n<div class=\"aw1-visual\"><h3>2024 \u2192 2025: ayn\u0131 trafikten daha fazla sat\u0131\u015f<\/h3><p class=\"caption\">GA4, 1 Ocak \u2013 31 Ekim \u00b7 Ek reklam b\u00fct\u00e7esi veya indirim olmadan d\u00f6n\u00fc\u015f\u00fcm kalitesindeki de\u011fi\u015fim.<\/p><div class=\"aw1-bars\"><div class=\"aw1-bar-row\"><div class=\"aw1-bar-label\"><strong>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong><small>%1,17 \u2192 %1,47<\/small><\/div><div class=\"aw1-bar-track\"><div class=\"aw1-bar-fill\" style=\"width:25%\"><\/div><\/div><div class=\"aw1-bar-value\">+%25<\/div><\/div><div class=\"aw1-bar-row\"><div class=\"aw1-bar-label\"><strong>Online sat\u0131\u015f adedi<\/strong><small>316 \u2192 367<\/small><\/div><div class=\"aw1-bar-track\"><div class=\"aw1-bar-fill\" style=\"width:16%\"><\/div><\/div><div class=\"aw1-bar-value\">+%16<\/div><\/div><\/div><\/div>\n<div class=\"aw1-callout\">Yani: her 100 ziyaret\u00e7iden 1,17 ki\u015fi al\u0131rken art\u0131k 1,47 ki\u015fi al\u0131yordu \u2014 \u00fcstelik trafik bir \u00f6nceki y\u0131ldan azken. Bu art\u0131\u015f\u0131 ne ekstra reklam b\u00fct\u00e7esiyle ne de indirimle elde ettik; ayn\u0131 trafikten daha fazla sat\u0131\u015f \u00e7\u0131kard\u0131k.<\/div><div class=\"aw1-callout\"><strong>Y\u00f6ntem notu.<\/strong> Marka her y\u0131l Kas\u0131m\u2013Aral\u0131k'ta hasarl\u0131, iade ve konsinye \u00fcr\u00fcnleri eritmek i\u00e7in %80'e varan me\u015fru bir y\u0131l sonu indirimi yap\u0131yor. Bu kampanyan\u0131n hacmi y\u0131ldan y\u0131la de\u011fi\u015fti\u011finden, markan\u0131n as\u0131l tam-fiyat performans\u0131n\u0131 ger\u00e7ek\u00e7i bi\u00e7imde \u00f6l\u00e7mek i\u00e7in t\u00fcm kar\u015f\u0131la\u015ft\u0131rmalar\u0131 bu d\u00f6nemden ar\u0131nd\u0131r\u0131yoruz.<\/div><\/div><\/section>\n  <section class=\"aw1-section\"><div class=\"aw1-wrap aw1-grid-2\"><div><div class=\"aw1-kicker\">B\u00f6l\u00fcm 3 \u00b7 Reklam &amp; strateji<\/div><h2>B\u00fcy\u00fcmenin motoru<\/h2><\/div><div class=\"aw1-copy\"><p>Reklam y\u00f6netimi t\u00fcm d\u00f6nem boyunca b\u00fcy\u00fcmenin ana motorlar\u0131ndan biri oldu: 2025'te markan\u0131n tam-fiyat online sat\u0131\u015flar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131 (\u2248%54) do\u011frudan y\u00f6netti\u011fimiz Meta reklamlar\u0131 getirdi. Bunu, t\u0131klama ba\u015f\u0131 maliyetin tek y\u0131lda %67 artt\u0131\u011f\u0131 (\u20ba5,26 \u2192 \u20ba8,80) bir ortamda ba\u015fard\u0131k.<\/p><p>\u0130\u015fte tam da bu maliyet bask\u0131s\u0131, markay\u0131 tek bir kanala mahk\u00fbm b\u0131rakmamak i\u00e7in CRO ve e-posta gibi sahip olunan, kal\u0131c\u0131 kald\u0131ra\u00e7lara y\u00f6nelmemizin sebebiydi. 2026 i\u00e7in markaya T\u00fcrkiye'de ciroyu iki kat\u0131na \u00e7\u0131karmay\u0131 ve d\u00fc\u015f\u00fck maliyetle ABD pazar\u0131na a\u00e7\u0131lmay\u0131 hedefleyen y\u0131ll\u0131k bir b\u00fcy\u00fcme plan\u0131 sunduk.<\/p><div class=\"aw1-visual\"><h3>2025 tam-fiyat online sat\u0131\u015flar\u0131n\u0131n kayna\u011f\u0131<\/h3><p class=\"caption\">Meta reklamlar\u0131 sat\u0131\u015flar\u0131n yakla\u015f\u0131k %54'\u00fcn\u00fc do\u011frudan y\u00f6netti; kalan pay organik, do\u011frudan ve di\u011fer kanallardan geldi.<\/p><div class=\"aw1-share\"><div class=\"share-track\"><div class=\"paid\"><\/div><div class=\"owned\"><\/div><\/div><legend><i><\/i> Meta reklamlar\u0131 \u2248%54 <i class=\"dark\"><\/i> Di\u011fer kaynaklar \u2248%46<\/legend><\/div><\/div><\/div><\/div><\/section>\n  <section class=\"aw1-section cream\"><div class=\"aw1-wrap aw1-grid-2\"><h2>E-posta otomasyonu: geri kalan %98'i geri kazanmak<\/h2><div class=\"aw1-copy\"><p>En iyi sitede bile ziyaret\u00e7ilerin yakla\u015f\u0131k %98'i ilk geli\u015fte sat\u0131n almaz. Bu kitleyi geri kazanman\u0131n en d\u00fc\u015f\u00fck maliyetli yolu reklam de\u011fil, sahip olunan kanald\u0131r.<\/p><p>2026'da Mailchimp \u00fczerinde, yeni abonelere y\u00f6nelik 5 e-postal\u0131k bir kar\u015f\u0131lama serisi kuruyoruz \u2014 metin yaz\u0131m\u0131, tasar\u0131m ve kurulum dahil:<\/p><ul class=\"aw1-list\"><li>\u0130lk ziyarette almayanlar\u0131 markaya \u0131s\u0131t\u0131p geri getirmek.<\/li><li>Tekrar geliri, sahip olunan kanaldan ve reklama ba\u011fl\u0131 olmadan \u00fcretmek.<\/li><li>Markan\u0131n uzun vadeli m\u00fc\u015fteri de\u011ferini (LTV) y\u00fckseltmek.<\/li><\/ul><\/div><\/div><\/section>\n  <section class=\"aw1-section\"><div class=\"aw1-wrap\"><div class=\"aw1-kicker\">Neden i\u015fe yarad\u0131<\/div><h2>\u00dc\u00e7 ilke<\/h2><div class=\"aw1-principles\"><article class=\"aw1-principle\"><strong>Do\u011fru te\u015fhis, do\u011fru s\u0131ra.<\/strong><p>Her y\u0131l tek bir y\u00fcksek etkili kald\u0131raca odakland\u0131k \u2014 \u00f6nce altyap\u0131, sonra d\u00f6n\u00fc\u015f\u00fcm, sonra elde tutma.<\/p><\/article><article class=\"aw1-principle\"><strong>D\u00f6n\u00fc\u015f\u00fcm kalitesine dayal\u0131 b\u00fcy\u00fcme.<\/strong><p>Ayn\u0131 trafikten daha fazlas\u0131n\u0131 \u00e7\u0131kard\u0131k \u2014 hacmi zorlamadan, s\u00fcrd\u00fcr\u00fclebilir ve marja dostu bir \u015fekilde.<\/p><\/article><article class=\"aw1-principle\"><strong>Tek kanal riskini da\u011f\u0131tt\u0131k.<\/strong><p>Reklam maliyetleri artarken markay\u0131 tek bir kanala ba\u011f\u0131ml\u0131 b\u0131rakmad\u0131k.<\/p><\/article><\/div><\/div><\/section>\n  <section class=\"aw1-cta\"><div class=\"aw1-wrap aw1-cta-grid\"><h2>Markan\u0131z i\u00e7in de i\u015fe yarar m\u0131?<\/h2><a href=\"mailto:info@ajanweb.com\">30 dakikal\u0131k analiz g\u00f6r\u00fc\u015fmesi \u2197<\/a><\/div><\/section>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vaka \u00e7al\u0131\u015fmas\u0131 Tek bir kampanyayla de\u011fil,d\u00f6rt y\u0131ll\u0131k birb\u00fcy\u00fcme sistemiyle. Premium konumland\u0131r\u0131lm\u0131\u015f, do\u011frudan t\u00fcketiciye sat\u0131\u015f yapan bir markay\u0131 nas\u0131l \u00f6l\u00e7eklendirdik \u2014 \u00f6nce yeni bir site, sonra d\u00f6n\u00fc\u015f\u00fcm optimizasyonu, ard\u0131ndan sahip olunan kanallar. Anonim vaka \/ AjanWebGizlilik nedeniyle marka ismi payla\u015f\u0131lmamaktad\u0131r; talep halinde referans sa\u011flanabilir. ~2\u00d7Online sipari\u015f adedi2023 \u2192 2025+%69Yeni siteyle ilk y\u0131l art\u0131\u015f\u01312023 \u2192 2024+%25D\u00f6n\u00fc\u015f\u00fcm oran\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-8055","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study-2 - Ajanweb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajanweb.com\/tr\/case-study-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study-2 - Ajanweb\" \/>\n<meta property=\"og:description\" content=\"Vaka \u00e7al\u0131\u015fmas\u0131 Tek bir kampanyayla de\u011fil,d\u00f6rt y\u0131ll\u0131k birb\u00fcy\u00fcme sistemiyle. Premium konumland\u0131r\u0131lm\u0131\u015f, do\u011frudan t\u00fcketiciye sat\u0131\u015f yapan bir markay\u0131 nas\u0131l \u00f6l\u00e7eklendirdik \u2014 \u00f6nce yeni bir site, sonra d\u00f6n\u00fc\u015f\u00fcm optimizasyonu, ard\u0131ndan sahip olunan kanallar. Anonim vaka \/ AjanWebGizlilik nedeniyle marka ismi payla\u015f\u0131lmamaktad\u0131r; talep halinde referans sa\u011flanabilir. ~2\u00d7Online sipari\u015f adedi2023 \u2192 2025+%69Yeni siteyle ilk y\u0131l art\u0131\u015f\u01312023 \u2192 2024+%25D\u00f6n\u00fc\u015f\u00fcm oran\u0131 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ajanweb.com\/tr\/case-study-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Ajanweb\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T14:36:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ajanweb\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ajanweb.com\/tr\/case-study-2\/\",\"url\":\"https:\/\/ajanweb.com\/tr\/case-study-2\/\",\"name\":\"Case Study-2 - Ajanweb\",\"isPartOf\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/#website\"},\"datePublished\":\"2026-09-17T08:51:47+00:00\",\"dateModified\":\"2026-09-23T14:36:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/case-study-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ajanweb.com\/tr\/case-study-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ajanweb.com\/tr\/case-study-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ajanweb.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study-2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ajanweb.com\/tr\/#website\",\"url\":\"https:\/\/ajanweb.com\/tr\/\",\"name\":\"Ajanweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ajanweb.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ajanweb.com\/tr\/#organization\",\"name\":\"Ajanweb\",\"url\":\"https:\/\/ajanweb.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ajanweb.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ajanweb.com\/tr\/wp-content\/uploads\/2024\/08\/ajanweblogos.webp\",\"contentUrl\":\"https:\/\/ajanweb.com\/tr\/wp-content\/uploads\/2024\/08\/ajanweblogos.webp\",\"width\":642,\"height\":367,\"caption\":\"Ajanweb\"},\"image\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ajanweb\",\"https:\/\/www.instagram.com\/ajanweb\/\",\"https:\/\/www.linkedin.com\/company\/3263252\/admin\/dashboard\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study-2 - Ajanweb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ajanweb.com\/tr\/case-study-2\/","og_locale":"en_US","og_type":"article","og_title":"Case Study-2 - Ajanweb","og_description":"Vaka \u00e7al\u0131\u015fmas\u0131 Tek bir kampanyayla de\u011fil,d\u00f6rt y\u0131ll\u0131k birb\u00fcy\u00fcme sistemiyle. Premium konumland\u0131r\u0131lm\u0131\u015f, do\u011frudan t\u00fcketiciye sat\u0131\u015f yapan bir markay\u0131 nas\u0131l \u00f6l\u00e7eklendirdik \u2014 \u00f6nce yeni bir site, sonra d\u00f6n\u00fc\u015f\u00fcm optimizasyonu, ard\u0131ndan sahip olunan kanallar. Anonim vaka \/ AjanWebGizlilik nedeniyle marka ismi payla\u015f\u0131lmamaktad\u0131r; talep halinde referans sa\u011flanabilir. ~2\u00d7Online sipari\u015f adedi2023 \u2192 2025+%69Yeni siteyle ilk y\u0131l art\u0131\u015f\u01312023 \u2192 2024+%25D\u00f6n\u00fc\u015f\u00fcm oran\u0131 [&hellip;]","og_url":"https:\/\/ajanweb.com\/tr\/case-study-2\/","og_site_name":"Ajanweb","article_modified_time":"2026-09-23T14:36:58+00:00","twitter_card":"summary_large_image","twitter_site":"@ajanweb","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ajanweb.com\/tr\/case-study-2\/","url":"https:\/\/ajanweb.com\/tr\/case-study-2\/","name":"Case Study-2 - Ajanweb","isPartOf":{"@id":"https:\/\/ajanweb.com\/tr\/#website"},"datePublished":"2026-09-17T08:51:47+00:00","dateModified":"2026-09-23T14:36:58+00:00","breadcrumb":{"@id":"https:\/\/ajanweb.com\/tr\/case-study-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ajanweb.com\/tr\/case-study-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ajanweb.com\/tr\/case-study-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ajanweb.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Case Study-2"}]},{"@type":"WebSite","@id":"https:\/\/ajanweb.com\/tr\/#website","url":"https:\/\/ajanweb.com\/tr\/","name":"Ajanweb","description":"","publisher":{"@id":"https:\/\/ajanweb.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ajanweb.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ajanweb.com\/tr\/#organization","name":"Ajanweb","url":"https:\/\/ajanweb.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ajanweb.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/ajanweb.com\/tr\/wp-content\/uploads\/2024\/08\/ajanweblogos.webp","contentUrl":"https:\/\/ajanweb.com\/tr\/wp-content\/uploads\/2024\/08\/ajanweblogos.webp","width":642,"height":367,"caption":"Ajanweb"},"image":{"@id":"https:\/\/ajanweb.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ajanweb","https:\/\/www.instagram.com\/ajanweb\/","https:\/\/www.linkedin.com\/company\/3263252\/admin\/dashboard\/"]}]}},"_links":{"self":[{"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/pages\/8055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/comments?post=8055"}],"version-history":[{"count":13,"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/pages\/8055\/revisions"}],"predecessor-version":[{"id":8089,"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/pages\/8055\/revisions\/8089"}],"wp:attachment":[{"href":"https:\/\/ajanweb.com\/tr\/wp-json\/wp\/v2\/media?parent=8055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}