{"id":8064,"date":"2026-09-17T09:21:00","date_gmt":"2026-09-17T09:21:00","guid":{"rendered":"https:\/\/ajanweb.com\/tr\/?page_id=8064"},"modified":"2026-09-23T14:37:25","modified_gmt":"2026-09-23T14:37:25","slug":"case-study-3","status":"publish","type":"page","link":"https:\/\/ajanweb.com\/tr\/case-study-3\/","title":{"rendered":"Case Study-3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8064\" class=\"elementor elementor-8064\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1450f elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3a1450f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element 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.aw2-callout{font-size:21px;line-height:1.5}.aw-case-2 .aw2-list li{font-size:20px;line-height:1.55}.aw-case-2 .aw2-method{font-size:17px;line-height:1.6}.aw-case-2 .aw2-stage p,.aw-case-2 .aw2-principle p{font-size:18px;line-height:1.5}.aw-case-2 .aw2-funnel-step span,.aw-case-2 .aw2-funnel-step small{font-size:17px}.aw-case-2 .aw2-visual .caption,.aw-case-2 .aw2-index-visual .caption{font-size:17px;line-height:1.45}.aw-case-2 .aw2-footer{font-size:17px;line-height:1.55}.aw-case-2 .aw2-footer p{font-size:17px}.aw-case-2 .aw2-tag{font-size:14px}.aw-case-2 .aw2-cta p{font-size:20px;line-height:1.55}.aw-case-2 .aw2-cta a{font-size:17px}\n@media(max-width:760px){.aw-case-2 .aw2-copy,.aw-case-2 .aw2-copy p{font-size:20px}.aw-case-2 .aw2-table,.aw-case-2 .aw2-table td{font-size:17px}.aw-case-2 .aw2-lead{font-size:22px}}\n\n<\/style>\n<section class=\"aw-case-2\" lang=\"tr\">\n  <header class=\"aw2-hero\"><div class=\"aw2-wrap\"><div class=\"aw2-tag\">Vaka \u00e7al\u0131\u015fmas\u0131 \u00b7 Kurucu liderli\u011finde D2C markas\u0131 \u00b7 CRO<\/div><h1>Ayn\u0131 reklam b\u00fct\u00e7esiyle,<br>daha az trafikle: sipari\u015f iki kat\u0131na,<br><span style=\"color:var(--orange)\">d\u00f6n\u00fc\u015f\u00fcm 2,6 kat\u0131na.<\/span><\/h1><p class=\"aw2-lead\">Reklam harcamas\u0131n\u0131 sabit tutup site i\u00e7i deneyimi yeniden kurduk. Fark, b\u00fct\u00e7eden de\u011fil d\u00f6n\u00fc\u015f\u00fcmden geldi.<\/p><p class=\"aw2-sub\">M\u00fc\u015fteri gizlili\u011fi nedeniyle mutlak rakamlar endekslenmi\u015f ya da nitel olarak verilmi\u015ftir; oranlar, y\u00fczdeler ve \u00e7arpanlar de\u011fi\u015ftirilmemi\u015ftir.<\/p><div class=\"aw2-chips\"><div class=\"aw2-chip\"><strong>%0,14 \u2192 %0,37<\/strong><span>D\u00f6n\u00fc\u015f\u00fcm oran\u0131, ayn\u0131 reklam b\u00fct\u00e7esinde<\/span><\/div><div class=\"aw2-chip\"><strong>2,1 kat<\/strong><span>Ayl\u0131k sipari\u015f \u2014 trafik %22 azalm\u0131\u015fken<\/span><\/div><div class=\"aw2-chip\"><strong>3,04 \u2192 5,35<\/strong><span>Meta ROAS<\/span><\/div><\/div><\/div><\/header>\n  <section class=\"aw2-section\"><div class=\"aw2-wrap aw2-grid\"><div><div class=\"aw2-tag\">Marka ve ba\u015flang\u0131\u00e7 durumu<\/div><h2>Sorun trafik de\u011fildi.<\/h2><\/div><div class=\"aw2-copy\"><p>Kurucu liderli\u011finde, tasar\u0131m odakl\u0131 bir D2C markas\u0131. Y\u00fcksek sepet tutarl\u0131 ve d\u00fc\u015f\u00fck sat\u0131n alma s\u0131kl\u0131\u011f\u0131 olan bir kategoride; trafi\u011fi a\u011f\u0131rl\u0131kl\u0131 olarak mobil ve sosyal medya kaynakl\u0131.<\/p><p>Her 1.000 ziyaret\u00e7iden yaln\u0131zca 1\u20132'si sat\u0131n al\u0131yordu. Reklam maliyetleri h\u0131zla artarken (t\u0131klama ba\u015f\u0131 maliyet bir y\u0131lda yakla\u015f\u0131k 2,9 kat y\u00fckseldi) do\u011fru hamle daha \u00e7ok harcamak de\u011fil, gelen ziyaret\u00e7inin daha fazlas\u0131n\u0131 sat\u0131\u015fa \u00e7evirmekti.<\/p><\/div><\/div><\/section>\n  <section class=\"aw2-section gray\"><div class=\"aw2-wrap\"><div class=\"aw2-tag\">Y\u00f6ntem<\/div><h2>Reklam de\u011fi\u015fkenini sabitledik.<\/h2><div class=\"aw2-copy\"><p>Bir d\u00f6n\u00fc\u015f\u00fcm iyile\u015fmesinin ger\u00e7ekten site i\u00e7i \u00e7al\u0131\u015fmadan geldi\u011fini g\u00f6sterebilmek i\u00e7in reklam etkisini kontrol alt\u0131na almak gerekir. Bu nedenle kar\u015f\u0131la\u015ft\u0131rmay\u0131, Meta harcamas\u0131n\u0131n neredeyse birebir ayn\u0131 oldu\u011fu iki ay \u00fczerinden kurduk.<\/p><\/div><table class=\"aw2-table\"><thead><tr><th>Metrik<\/th><th>\u00d6ncesi<\/th><th>Sonras\u0131<\/th><th>De\u011fi\u015fim<\/th><\/tr><\/thead><tbody><tr><td>Meta reklam harcamas\u0131<\/td><td>100<\/td><td>98<\/td><td class=\"hi\">\u2248 ayn\u0131<\/td><\/tr><tr><td>Ziyaret\u00e7i (session)<\/td><td>100<\/td><td>78<\/td><td class=\"hi\">\u2212%22<\/td><\/tr><tr><td>Sipari\u015f<\/td><td>100<\/td><td>210<\/td><td class=\"hi\">2,1 kat<\/td><\/tr><tr><td>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/td><td>%0,14<\/td><td>%0,37<\/td><td class=\"hi\">2,6 kat<\/td><\/tr><tr><td>Ciro<\/td><td>100<\/td><td>212<\/td><td class=\"hi\">2,1 kat<\/td><\/tr><tr><td>Meta ROAS<\/td><td>3,04<\/td><td>5,35<\/td><td class=\"hi\">1,8 kat<\/td><\/tr><\/tbody><\/table>\n<div class=\"aw2-index-visual\"><h3>Ayn\u0131 b\u00fct\u00e7ede endeksli sonu\u00e7lar<\/h3><p class=\"caption\">\u00d6ncesi = 100 \u00b7 Mutlak rakamlar gizlilik nedeniyle endekslenmi\u015ftir; oranlar ve \u00e7arpanlar ger\u00e7ektir.<\/p><div class=\"aw2-index-row\"><label>Meta reklam harcamas\u0131<small>100 \u2192 98<\/small><\/label><div class=\"aw2-index-track\"><i style=\"width:100%\"><\/i><span>100<\/span><\/div><div class=\"aw2-index-track\"><i class=\"after\" style=\"width:98%\"><\/i><span>98<\/span><\/div><div class=\"aw2-index-value\">\u2248 ayn\u0131<\/div><\/div><div class=\"aw2-index-row\"><label>Ziyaret\u00e7i \/ session<small>100 \u2192 78<\/small><\/label><div class=\"aw2-index-track\"><i style=\"width:100%\"><\/i><span>100<\/span><\/div><div class=\"aw2-index-track\"><i class=\"after\" style=\"width:78%\"><\/i><span>78<\/span><\/div><div class=\"aw2-index-value\">\u2212%22<\/div><\/div><div class=\"aw2-index-row\"><label>Sipari\u015f<small>100 \u2192 210<\/small><\/label><div class=\"aw2-index-track\"><i style=\"width:48%\"><\/i><span>100<\/span><\/div><div class=\"aw2-index-track\"><i class=\"after\" style=\"width:100%\"><\/i><span>210<\/span><\/div><div class=\"aw2-index-value\">2,1 kat<\/div><\/div><div class=\"aw2-index-row\"><label>Ciro<small>100 \u2192 212<\/small><\/label><div class=\"aw2-index-track\"><i style=\"width:47%\"><\/i><span>100<\/span><\/div><div class=\"aw2-index-track\"><i class=\"after\" style=\"width:100%\"><\/i><span>212<\/span><\/div><div class=\"aw2-index-value\">2,1 kat<\/div><\/div><div class=\"aw2-keyline\"><span><strong>ROAS:<\/strong> 3,04 \u2192 5,35<\/span><span><strong>De\u011fi\u015fim:<\/strong> 1,8 kat<\/span><\/div><\/div>\n<p class=\"aw2-note\">Mutlak rakamlar m\u00fc\u015fteri gizlili\u011fi nedeniyle endekslenmi\u015ftir (\u00f6ncesi = 100). Oranlar ve \u00e7arpanlar ger\u00e7ek verilerdir.<\/p><div class=\"aw2-callout\">Ayn\u0131 b\u00fct\u00e7e, %22 daha az trafik, iki kat sipari\u015f.<br><span style=\"font:400 21px 'Cormorant',sans-serif\">Bu fark\u0131 reklam a\u00e7\u0131klayamaz.<\/span><\/div><\/div><\/section>\n  <section class=\"aw2-section\"><div class=\"aw2-wrap\"><div class=\"aw2-tag\">Huni analizi<\/div><h2>Hunideki her ad\u0131m<br>ayr\u0131 ayr\u0131 g\u00fc\u00e7lendi.<\/h2><div class=\"aw2-funnel\"><article class=\"aw2-funnel-step\"><strong>Ziyaret \u2192 Sepete ekleme<\/strong><span class=\"num\">%1,35<\/span><span class=\"arr\">\u2192<\/span><span class=\"num\">%2,30<\/span><small>1,7 kat<\/small><\/article><article class=\"aw2-funnel-step\"><strong>Sepet \u2192 \u00d6deme ad\u0131m\u0131<\/strong><span class=\"num\">%39,9<\/span><span class=\"arr\">\u2192<\/span><span class=\"num\">%44,0<\/span><small>1,1 kat<\/small><\/article><article class=\"aw2-funnel-step\"><strong>\u00d6deme \u2192 Sat\u0131n alma<\/strong><span class=\"num\">%26,0<\/span><span class=\"arr\">\u2192<\/span><span class=\"num\">%37,2<\/span><small>1,4 kat<\/small><\/article><\/div>\n<div class=\"aw2-funnel-bars\"><article class=\"aw2-funnel-bar-card\"><h3>Ziyaret \u2192 Sepete ekleme<\/h3><div class=\"aw2-funnel-bar-line\"><b>\u00d6nce<\/b><div style=\"width:59%\"><\/div><span>%1,35<\/span><\/div><div class=\"aw2-funnel-bar-line\"><b>Sonra<\/b><div class=\"after\" style=\"width:100%\"><\/div><span>%2,30<\/span><\/div><div class=\"aw2-keyline\"><span><strong>1,7 kat<\/strong><\/span><\/div><\/article><article class=\"aw2-funnel-bar-card\"><h3>Sepet \u2192 \u00d6deme ad\u0131m\u0131<\/h3><div class=\"aw2-funnel-bar-line\"><b>\u00d6nce<\/b><div style=\"width:91%\"><\/div><span>%39,9<\/span><\/div><div class=\"aw2-funnel-bar-line\"><b>Sonra<\/b><div class=\"after\" style=\"width:100%\"><\/div><span>%44,0<\/span><\/div><div class=\"aw2-keyline\"><span><strong>1,1 kat<\/strong><\/span><\/div><\/article><article class=\"aw2-funnel-bar-card\"><h3>\u00d6deme \u2192 Sat\u0131n alma<\/h3><div class=\"aw2-funnel-bar-line\"><b>\u00d6nce<\/b><div style=\"width:70%\"><\/div><span>%26,0<\/span><\/div><div class=\"aw2-funnel-bar-line\"><b>Sonra<\/b><div class=\"after\" style=\"width:100%\"><\/div><span>%37,2<\/span><\/div><div class=\"aw2-keyline\"><span><strong>1,4 kat<\/strong><\/span><\/div><\/article><\/div>\n<div class=\"aw2-callout\">Art\u0131\u015f tek bir noktadan de\u011fil, huninin tamam\u0131ndan geliyor \u2014 bu, iyile\u015fmenin tesad\u00fcf de\u011fil sistematik oldu\u011funun g\u00f6stergesidir.<\/div><\/div><\/section>\n  <section class=\"aw2-section gray\"><div class=\"aw2-wrap\"><div class=\"aw2-tag\">Uzun vadeli tablo<\/div><h2>Bir y\u0131l geriye gitti\u011fimizde:<br>sipari\u015f say\u0131s\u0131 <span style=\"color:var(--orange)\">2,8 kat\u0131na<\/span> \u00e7\u0131kt\u0131.<\/h2><div class=\"aw2-copy\"><p>Ziyaret\u00e7i say\u0131s\u0131 neredeyse ayn\u0131yken sipari\u015f say\u0131s\u0131 2,8 kat\u0131na \u00e7\u0131kt\u0131.<\/p><\/div><div class=\"aw2-stages\"><div class=\"aw2-stage\"><div class=\"big\">%0,13<\/div><p><strong>Ba\u015flang\u0131\u00e7<\/strong><br>\u00c7al\u0131\u015fma \u00f6ncesi<\/p><\/div><div class=\"aw2-stage\"><div class=\"big\">%0,14<\/div><p><strong>Ba\u015flang\u0131\u00e7 + 3<\/strong><br>CRO 3. ay<\/p><\/div><div class=\"aw2-stage\"><div class=\"big\">%0,37<\/div><p><strong>Ba\u015flang\u0131\u00e7 + 6<\/strong><br>CRO 6. ay<\/p><\/div><\/div><p class=\"aw2-note\" style=\"margin-top:18px\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u00b7 tek kaynak \u00b7 kampanyas\u0131z aylar<\/p><table class=\"aw2-table\"><thead><tr><th>\u00c7al\u0131\u015fma \u00f6ncesi d\u00f6nem<\/th><th>Reklam durumu<\/th><th>D\u00f6n\u00fc\u015f\u00fcm<\/th><\/tr><\/thead><tbody><tr><td>Referans ay<\/td><td>Aktif<\/td><td>%0,13<\/td><\/tr><tr><td>\u0130kinci ay<\/td><td>Aktif \u2014 referans ay\u0131n 3 kat\u0131 b\u00fct\u00e7e<\/td><td>%0,11<\/td><\/tr><tr><td>\u00dc\u00e7\u00fcnc\u00fc ay<\/td><td>Aktif \u2014 referans ay\u0131n 2,6 kat\u0131 b\u00fct\u00e7e<\/td><td>%0,07<\/td><\/tr><tr><td>Reklams\u0131z ay<\/td><td>Reklam neredeyse yok<\/td><td class=\"hi\">%0,32<\/td><\/tr><\/tbody><\/table><div class=\"aw2-method\"><strong>Referans ay\u0131n\u0131 nas\u0131l se\u00e7tik:<\/strong> \u00c7al\u0131\u015fma \u00f6ncesi d\u00f6nemde reklam\u0131n aktif oldu\u011fu aylar\u0131n en y\u00fckse\u011fini (%0,13) esas ald\u0131k; di\u011fer aylar daha y\u00fcksek b\u00fct\u00e7eye ra\u011fmen %0,11 ve %0,07'ydi. Kar\u015f\u0131la\u015ft\u0131rma \u00f6nceki d\u00f6nemin lehine, muhafazak\u00e2r bi\u00e7imde kurulmu\u015ftur.<br><br><strong>Reklams\u0131z ay neden ayr\u0131:<\/strong> O ay reklam neredeyse yoktu. Siteye gelenler tamamen markan\u0131n kendi trafi\u011fiydi: sosyal medyadan, aramadan ve do\u011frudan gelen, markay\u0131 zaten tan\u0131yan ziyaret\u00e7iler. Bu ko\u015fulda oran %0,32 oldu; reklam trafi\u011fi devreye girdi\u011finde ise %0,07\u2013%0,13'e d\u00fc\u015f\u00fcyordu.<\/div><\/div><\/section>\n  <section class=\"aw2-section\"><div class=\"aw2-wrap\"><div class=\"aw2-tag\">Ayl\u0131k seyir<\/div><h2>\u0130yile\u015fme kademeli<br>ve s\u00fcreklidir.<\/h2><div class=\"aw2-copy\"><p>Tek bir iyi ay de\u011fil, istikrarl\u0131 bir t\u0131rman\u0131\u015f. A\u015fa\u011f\u0131da t\u00fcm d\u00f6nemin ayl\u0131k d\u00f6n\u00fc\u015f\u00fcm oran\u0131 yer al\u0131yor \u2014 anormal iki ay dahil, ancak a\u00e7\u0131k\u00e7a i\u015faretlenmi\u015f bi\u00e7imde.<\/p><\/div><div class=\"aw2-months\"><div class=\"aw2-month\"><div class=\"v\">%0,13<\/div><div class=\"b\" style=\"height:35%\"><\/div><div class=\"l\">Mar<br>2025<\/div><\/div><div class=\"aw2-month ex\"><div class=\"v\">%0,05<\/div><div class=\"b\" style=\"height:15%\"><\/div><div class=\"l\">Oca<br>2026<br><small>bot trafi\u011fi<\/small><\/div><\/div><div class=\"aw2-month ex\"><div class=\"v\">%0,33<\/div><div class=\"b\" style=\"height:88%\"><\/div><div class=\"l\">\u015eub<br>2026<br><small>indirim<\/small><\/div><\/div><div class=\"aw2-month now\"><div class=\"v\">%0,14<\/div><div class=\"b\" style=\"height:38%\"><\/div><div class=\"l\">Mar<br>2026<\/div><\/div><div class=\"aw2-month now\"><div class=\"v\">%0,24<\/div><div class=\"b\" style=\"height:64%\"><\/div><div class=\"l\">Nis<br>2026<\/div><\/div><div class=\"aw2-month now\"><div class=\"v\">%0,22<\/div><div class=\"b\" style=\"height:59%\"><\/div><div class=\"l\">May<br>2026<\/div><\/div><div class=\"aw2-month now\"><div class=\"v\">%0,31<\/div><div class=\"b\" style=\"height:83%\"><\/div><div class=\"l\">Haz<br>2026<\/div><\/div><div class=\"aw2-month now\"><div class=\"v\">%0,37<\/div><div class=\"b\" style=\"height:100%\"><\/div><div class=\"l\">Tem<br>2026<\/div><\/div><\/div><div class=\"aw2-method\"><strong>Taral\u0131 iki ay neden kar\u015f\u0131la\u015ft\u0131rma d\u0131\u015f\u0131:<\/strong> \u00c7al\u0131\u015fman\u0131n ilk ay\u0131nda ma\u011fazaya ola\u011fand\u0131\u015f\u0131, sat\u0131n alma niyeti ta\u015f\u0131mayan bir trafik dalgas\u0131 geldi (oturum say\u0131s\u0131 normalin yakla\u015f\u0131k 5 kat\u0131na \u00e7\u0131kt\u0131; a\u011f\u0131rl\u0131kl\u0131 olarak yurt d\u0131\u015f\u0131 kaynakl\u0131) \u2014 bu, oran\u0131 yapay bi\u00e7imde d\u00fc\u015f\u00fcr\u00fcyor. \u0130kinci ay ise bir indirim kampanyas\u0131 d\u00f6nemine denk geliyor; kampanya d\u00f6nemleri d\u00f6n\u00fc\u015f\u00fcm\u00fc do\u011fal olarak y\u00fckseltti\u011fi i\u00e7in bu ay\u0131 da CRO etkisine saym\u0131yoruz.<br><br>Geriye kalan kampanyas\u0131z aylarda seyir nettir: %0,13 \u2192 %0,14 \u2192 %0,24 \u2192 %0,22 \u2192 %0,31 \u2192 %0,37. Bir ay boyunca reklam\u0131n neredeyse durmas\u0131, az ve s\u0131cak trafik nedeniyle oran\u0131 do\u011fal olarak yukar\u0131 \u00e7eker \u2014 ayn\u0131 etki bir \u00f6nceki y\u0131l\u0131n reklams\u0131z ay\u0131nda da g\u00f6r\u00fcl\u00fcr (%0,32). As\u0131l g\u00f6sterge: reklam tam b\u00fct\u00e7eyle geri d\u00f6nd\u00fc\u011f\u00fcnde oran d\u00fc\u015fmedi, %0,37 ile d\u00f6nemin en y\u00fckse\u011fine \u00e7\u0131kt\u0131.<\/div><\/div><\/section>\n  <section class=\"aw2-section gray\"><div class=\"aw2-wrap aw2-grid\"><div><div class=\"aw2-tag\">Yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar<\/div><h2>\u00d6l\u00e7ek geldi\u011finde huni s\u0131zd\u0131rmad\u0131.<\/h2><\/div><div><ul class=\"aw2-list\"><li>Mobil sat\u0131n alma ak\u0131\u015f\u0131n\u0131n yeniden kurgulanmas\u0131<\/li><li>\u00dcr\u00fcn sayfas\u0131 iyile\u015ftirmeleri<\/li><li>\u00d6deme ad\u0131m\u0131nda g\u00fcven art\u0131r\u0131c\u0131 unsurlar<\/li><li>Sepette ek sat\u0131\u015f (cross-sell) kurgusu<\/li><li>Sosyal kan\u0131t unsurlar\u0131n\u0131n g\u00fc\u00e7lendirilmesi<\/li><li>Site genelinde kullan\u0131c\u0131 deneyimi d\u00fczeltmeleri<\/li><li>Kay\u0131t ve ileti\u015fim ak\u0131\u015flar\u0131n\u0131n sadele\u015ftirilmesi<\/li><li>Otomatik e-posta ak\u0131\u015flar\u0131 (terk edilen sepet, sat\u0131n alma sonras\u0131)<\/li><\/ul><div class=\"aw2-copy\"><p>Marka reklam b\u00fct\u00e7esini tek pazara odaklad\u0131\u011f\u0131nda trafik bir ayda iki kat\u0131na \u00e7\u0131kt\u0131. B\u00f6yle bir y\u00fcklenmede d\u00f6n\u00fc\u015f\u00fcm oran\u0131 genellikle d\u00fc\u015fer \u2014 \u00e7\u00fcnk\u00fc gelen trafik so\u011fuktur. Burada d\u00fc\u015fmedi, y\u00fckseldi.<\/p><p>\u00d6nceden kurulmu\u015f huni, gelen yo\u011funlu\u011fu kay\u0131ps\u0131z kar\u015f\u0131lad\u0131 ve reklam getirisi (ROAS) 5,35'e ula\u015ft\u0131. CRO \u00e7al\u0131\u015fmas\u0131n\u0131n en somut faydas\u0131 budur: reklam b\u00fct\u00e7esini b\u00fcy\u00fctmeyi g\u00fcvenli hale getirmek.<\/p><p>Ayr\u0131ca kurdu\u011fumuz terk edilen sepet otomasyonu, yedi ayl\u0131k d\u00f6nemde do\u011frudan atfedilebilir ek sat\u0131\u015f geri kazand\u0131rd\u0131.<\/p><\/div><\/div><\/div><\/section>\n  <section class=\"aw2-section\"><div class=\"aw2-wrap\"><div class=\"aw2-tag\">Bu, sizin markan\u0131z i\u00e7in de i\u015fe yarar m\u0131?<\/div><h2>Reklam b\u00fct\u00e7esini b\u00fcy\u00fctmeden \u00f6nce<br>huniyi g\u00fc\u00e7lendirin.<\/h2><div class=\"aw2-copy\"><p>Kurucu liderli\u011finde, tasar\u0131m odakl\u0131, mobil ve Instagram a\u011f\u0131rl\u0131kl\u0131 premium D2C markalar i\u00e7in 30 dakikal\u0131k analiz g\u00f6r\u00fc\u015fmesi. G\u00f6r\u00fc\u015fmede kendi panellerinizi birlikte inceleriz.<\/p><\/div><\/div><\/section>\n  <section class=\"aw2-cta\"><div class=\"aw2-wrap\"><h2>Verinizin nerede sat\u0131\u015fa d\u00f6n\u00fc\u015fmedi\u011fini birlikte g\u00f6relim.<\/h2><p>Y\u00f6ntem: Ziyaret\u00e7i, sepet, \u00f6deme ve sipari\u015f verileri tek kaynaktan (Shopify Analytics); harcama, ROAS ve CPC verileri Meta Ads Manager'dan al\u0131nm\u0131\u015ft\u0131r. Farkl\u0131 sistemlerin rakamlar\u0131 tek bir oran i\u00e7inde kar\u0131\u015ft\u0131r\u0131lmam\u0131\u015ft\u0131r; Meta rakamlar\u0131 Meta at\u0131fl\u0131d\u0131r (7 g\u00fcn t\u0131klama). Ayl\u0131k sipari\u015f hacmi d\u00fc\u015f\u00fck oldu\u011fu i\u00e7in tek aylara de\u011fil d\u00f6nemsel e\u011filime bak\u0131lm\u0131\u015ft\u0131r.<\/p><a href=\"mailto:info@ajanweb.com\">info@ajanweb.com \u2197<\/a><\/div><\/section>\n \n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vaka \u00e7al\u0131\u015fmas\u0131 \u00b7 Kurucu liderli\u011finde D2C markas\u0131 \u00b7 CRO Ayn\u0131 reklam b\u00fct\u00e7esiyle,daha az trafikle: sipari\u015f iki kat\u0131na,d\u00f6n\u00fc\u015f\u00fcm 2,6 kat\u0131na. Reklam harcamas\u0131n\u0131 sabit tutup site i\u00e7i deneyimi yeniden kurduk. Fark, b\u00fct\u00e7eden de\u011fil d\u00f6n\u00fc\u015f\u00fcmden geldi. M\u00fc\u015fteri gizlili\u011fi nedeniyle mutlak rakamlar endekslenmi\u015f ya da nitel olarak verilmi\u015ftir; oranlar, y\u00fczdeler ve \u00e7arpanlar de\u011fi\u015ftirilmemi\u015ftir. %0,14 \u2192 %0,37D\u00f6n\u00fc\u015f\u00fcm oran\u0131, ayn\u0131 reklam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-8064","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study-3 - Ajanweb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajanweb.com\/tr\/case-study-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study-3 - Ajanweb\" \/>\n<meta property=\"og:description\" content=\"Vaka \u00e7al\u0131\u015fmas\u0131 \u00b7 Kurucu liderli\u011finde D2C markas\u0131 \u00b7 CRO Ayn\u0131 reklam b\u00fct\u00e7esiyle,daha az trafikle: sipari\u015f iki kat\u0131na,d\u00f6n\u00fc\u015f\u00fcm 2,6 kat\u0131na. Reklam harcamas\u0131n\u0131 sabit tutup site i\u00e7i deneyimi yeniden kurduk. Fark, b\u00fct\u00e7eden de\u011fil d\u00f6n\u00fc\u015f\u00fcmden geldi. M\u00fc\u015fteri gizlili\u011fi nedeniyle mutlak rakamlar endekslenmi\u015f ya da nitel olarak verilmi\u015ftir; oranlar, y\u00fczdeler ve \u00e7arpanlar de\u011fi\u015ftirilmemi\u015ftir. %0,14 \u2192 %0,37D\u00f6n\u00fc\u015f\u00fcm oran\u0131, ayn\u0131 reklam [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ajanweb.com\/tr\/case-study-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Ajanweb\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T14:37:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ajanweb\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ajanweb.com\/tr\/case-study-3\/\",\"url\":\"https:\/\/ajanweb.com\/tr\/case-study-3\/\",\"name\":\"Case Study-3 - Ajanweb\",\"isPartOf\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/#website\"},\"datePublished\":\"2026-09-17T09:21:00+00:00\",\"dateModified\":\"2026-09-23T14:37:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/case-study-3\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ajanweb.com\/tr\/case-study-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ajanweb.com\/tr\/case-study-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ajanweb.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study-3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ajanweb.com\/tr\/#website\",\"url\":\"https:\/\/ajanweb.com\/tr\/\",\"name\":\"Ajanweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ajanweb.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ajanweb.com\/tr\/#organization\",\"name\":\"Ajanweb\",\"url\":\"https:\/\/ajanweb.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ajanweb.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ajanweb.com\/tr\/wp-content\/uploads\/2024\/08\/ajanweblogos.webp\",\"contentUrl\":\"https:\/\/ajanweb.com\/tr\/wp-content\/uploads\/2024\/08\/ajanweblogos.webp\",\"width\":642,\"height\":367,\"caption\":\"Ajanweb\"},\"image\":{\"@id\":\"https:\/\/ajanweb.com\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ajanweb\",\"https:\/\/www.instagram.com\/ajanweb\/\",\"https:\/\/www.linkedin.com\/company\/3263252\/admin\/dashboard\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study-3 - Ajanweb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ajanweb.com\/tr\/case-study-3\/","og_locale":"en_US","og_type":"article","og_title":"Case Study-3 - Ajanweb","og_description":"Vaka \u00e7al\u0131\u015fmas\u0131 \u00b7 Kurucu liderli\u011finde D2C markas\u0131 \u00b7 CRO Ayn\u0131 reklam b\u00fct\u00e7esiyle,daha az trafikle: sipari\u015f iki kat\u0131na,d\u00f6n\u00fc\u015f\u00fcm 2,6 kat\u0131na. 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